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Visual Merchandising Dispalys,Retail Merchandising,Retail Space

What Is Visual Merchandising? Definition, Types and How To Use It

Customers often base their first impressions on what they see. This is why the field of visual merchandising can play a crucial role in enhancing the appeal, atmosphere and customer experience inside of a store. Effective visual merchandising transforms a physical or digital environment into an extension of a brand's image. In this article, we discuss what visual merchandising is, the types of visual merchandising and how to improve your visual merchandising.

What is visual merchandising?

Visual merchandising is the practice of organizing and displaying products in a retail space. It is used to highlight products and their features, gain customers' attention, make customers feel comfortable and promote sales. Visual merchandising began in physical retail stores, but companies are now using the same techniques for digital storefronts.

Effective visual merchandising uses a range of physical components to reflect a brand's image and aesthetic, including:

• Color: Different colors reflect different moods and tones. Choose a color scheme that matches your company's image.

• Lighting: Lighting can help set a mood in your space and draw attention to specific products or areas of your store.

• Space: The layout and spacing of your store dictates how customers move through your space, where they spend more of their time and what they see.

• Sound: Sounds, like ambient nature sounds or loud rock music, can add to the overall atmosphere in your space.

• Smell: Certain smells may promote distinct feelings, such as calm or excitement. Smells can also trigger memories and positive associations, such as the smell of evergreen during the holidays.

• Technology**:** Technology, such as digital displays and interactive installations, can enhance customers' engagement with your brand.

Aurora Science and Technology Co., Ltd

Aurora Science and Technology HK Co., Ltd

Dongguan Zhilian Hardware Products Co., Ltd

Moncler, Victoria's Secret, Bath & Body Works, Chanel, Hennessy XO,Louis Vuitton, Nike,HUGO BOSS,Cartier

We have been doing sign business for over 17 years and our current clients are Nike, Victoria's Secret, Starbucks, McDonald's, Innisfree, CK, BOSS, Pandora, Burberry, Honda, Audi, Land Rover, Shell Petroleum etc. We are one of the top two sign manufacturers in China. We have 182 staffs and their average years work with Aurora is 8, we are proud of it. Aurora is very good at making metallic and acrylic items.

As a professional manufacturer an dcomprehensive signs and shop fixures maker in China, dedicated to provide customers with high quality signs, shop fixtures, visual merchandising products since 2005. Now Aurora has been becoming one of the leading sign manufacturers and exporters in China. In terms of quality, Aurora is one of top two munufacturers in China. 

Aurora has 11,000 SQM factory located in Dongguan city and more than 400 advanced professional production machines. Such as vaccum electroplating machine, laser cutter, recessing machiners, scanners, vaccum forming machines, robot welding machines, Ul printers, brushing machine, polishing machines etc. With more than 12 years international exporting experiences, we have a wonderful understanding on the international quality certifications system for signs and shop fixtures, we use the electronic parts with CE, UL rated. To ensure our products are safe and reliable, we have ISO 9001:2015 system qualified.

Aurora is looking for partners worldwide to build our network which we can benefit from it together, there are following possibilities for us to collaborate(not limited):

1. We make products for you in China so you can enjoy the low cost; 

2. You help us for our projects in your region

3. We help you for your projects in Asia

Looking foward wo talking to you if you are interested, thanks.